Communications play an integral role in raising awareness about the role of PI-CREF, its mandate and responsibilities as well as facilitating the engagement of stakeholders.
Effective communication is key to fulfilling PI-CREF’s mandate. In this respect, the PI-CREF’s communication strategy will focus on stakeholder engagement and showcasing impact. This will aim at leveraging resources to address climate change, renewable energy, and food security issues throughout the country. It will set the overall objectives for PI-CREF communications, identify the main target audiences for outreach and specify the main channels and tools to execute the strategy. The PI-CREFs Communication Strategy will strive to achieve three overarching goals:
Raise awareness, encourage support, and promote collaboration among MDAs and key stakeholders to support the formulation and coordination of policies and strategies to address critical issues related to climate change, renewable energy, and food security.
Integrate communications into program operations by using it as a proactive tool to support PI-CREF’s objectives and to mobilize resources.
Create a common understanding of key messages to be communicated to various stakeholder groups.
Objectives
Showcase PI-CREF as a key actor, with powerful convening authority on climate change, renewable energy, and food security
Leverage support to PI-CREF’s mandate and objectives.